Color and Web Design
The element of color plays a vital role in the perception and presentation of a Web site. A company style, culture and mood can be conveyed by the colors presented in the site and how they blend, coordinate or contrast.
Color is perceived as a representation of of the type of culture and industry in which a company participates. For example, a Web site with primarily hard, bright colors such as red, pink, yellow and green may give the impression of flashy, artistic type of industry and culture, such as high-tech software design or graphic art company. By contract a site with more subdued colors such as white and soft blue or gray might be perceived as a more conservative or traditional organization.
It is the job of web designers to address these perceptions when selecting a color scheme for a company Web site in case the company does not have one already. Which colors are most complementary? How many colors should be present? Background design also plays a vital role, even after the color scheme has been chosen. Should your web designer use vertical or horizontal lines or even gradients? All these must be addresses to represent the proper image a company or individual wants to portrait to his audience.